FAQ

We provide no-nonsense software consulting for small and medium-sized businesses (SMBs). We help businesses to solve problems by leveraging technology.

Our ’no-nonsense approach’ means we translate complex technical concepts into clear business terms. We focus on practical solutions that deliver tangible benefits, and ensure you fully understand the recommendations we make. We believe technology is a tool that should serve business goals.

We help businesses take advantage of opportunities that technology unlocks. We help to streamline operations to free up valuable staff time, accelerate key business processes to improve customer satisfaction, discover new revenue streams through innovative solutions, and make confident technology investments that deliver real returns. We focus on turning technology from a necessary expense into a strategic asset that actively drives your business forward.

We serve small and medium-sized businesses without large in-house technical expertise. Our ideal clients recognize technology as a potential competitive advantage but may need guidance on how to implement it effectively. They value clear communication, practical solutions, and measurable results over technical complexity.

Our approach focuses on solving common business challenges that span industries, such as process automation, system optimization, and strategic technology planning. We worked within EdTech, FinTech, Nonprofit, Business Services, Logistics, eCommerce, IoT, B2C Technology Platforms and Event Management Automation.

We combine deep technical expertise with business strategy experience. Unlike pure technologists, we focus on measurable business outcomes and ROI, not just technical solutions. Our breadth of practical expertise ensures you will get the best solution for your specific needs.

Yes, we can provide short term (under a year) to a long term (3-5 years) strategy map in order to prepare your business for upcoming changes, capture of a new customer segment or M&A - while reducing the risk of technical missteps.

We would love an opportunity to work with your team! We don’t advocate for a single-method-fits-all approach. We can help to match your team work process to your business, industry and client needs. In addition to improving the processes, we can help with skill development, job description crafting and hiring the right people.

We’ve done our share of technology archeology. We start by analyzing your legacy systems to understand their current value and limitations. Based on this assessment, we recommend whether to augment, integrate, upgrade, or replace your existing software, prioritizing the approach that delivers the most business value with the least disruption.

Think of us are your home inspector. After analysis you will have a score card with approximate budgets to be used in your purchasing decisions or negotiations and post-acquisition planning.

Yes. We conduct thorough technology audits to identify opportunities for cost optimization. This isn’t just about cutting expenses. We look for ways to consolidate systems, eliminate redundancies, and potentially migrate to more cost-effective solutions without sacrificing functionality or creating problems in the future.

Yes. We identify inefficient manual workflows, determine which ones would benefit most from automation, and implement practical solutions that reduce errors and free up staff time for more valuable activities. Our focus is on high-impact automation that delivers meaningful business benefits in shortest time.

Certainly. While we can work with your team directly, we focus on providing services to businesses without in-house tech teams who do not need a full-time CTO or IT Director.

We serve clients throughout the United States. For clients in Southwest Virginia, we may offer in-person meetings. For everyone else, we provide the same high-quality service through video conferences, phone, email, and collaborative online tools.

The process begins with a brief conversation about your business challenges. Email us a description of your situation, and we’ll respond within 24 hours to schedule a no-obligation initial consultation. If there’s potential for us to help, we’ll propose a structured approach starting with a thorough assessment of your specific needs.

We are pragmatic problem-solvers with 25+ years of experience delivering business technology solutions. During our initial conversation, we’ll be candid about whether we can help. If your needs fall outside our expertise, we’ll tell you directly and, when possible, suggest alternative resources better suited to your situation.

We believe in two principles: constant meetings are evil, and overcommunication is essential. We provide access to a shared workspace containing all project files, updates, and questions. For busy executives, we send automated weekly summaries highlighting progress, upcoming milestones, and any decisions needed from you.

Not typically. We may occasionally collaborate with highly qualified and personally vetted specialists for specific aspects of a project, but we remain fully responsible for all deliverables and serve as your single point of contact throughout the engagement.

No. We offer a monthly retainer service that reserves your time slot, but you may pause or cancel at any time with appropriate notice. We prefer to earn your continued business through results rather than contractual obligations.